Presenter, Chuck White, Vice President of Brands & Marketing at DAS Companies, Inc., introduces Travel Center owner and operators to shopper insights that deliver engaging shopper experiences. Additional insights to improve the Path-to-Purchase, floor plan design, and merchandising solutions to lead improved sales conversions.

This presentation was part of the 2014 DAS Travel Center Show and Sale, April 30-May 1. The event venue was the Lancaster County Convention Center, Lancaster, PA.